Design by Dietrich Lubs

Dietrich Lubs is a German industrial designer born in 1938 in Berlin. After completing an apprenticeship as a shipbuilder at the "Hansa" shipyard in Cologne, in 1962 he became a disciple of Dieter Rams when he was hired by the Braun design department. Dietrich Lubs was responsible for detailed constructions, the standardized use of the Akzidenz-Grotesk font in product graphics and for the development of various watch series at Braun. His designs are widely used in products, including clocks, travel alarm clocks, clocks and clock radio. 
Rams and Lubs also designed the company's first pocket calculator in 1975, focusing on proportions and ease of use that later influenced Jonathan Ive and Apple. In 1995 he became deputy head of the design department and left the company in 2001.